What is Google My Business – Do I Need It?

Why business needs GMB Listing

Google is the first and foremost solution to every query we have in our mind. It is the best search  engine because of its ability to resolve one’s query within a fraction of seconds. For the business owners especially, Google has proven to be the perfect mentor by providing them with the market statistics and what’s going on in the market competition. Google search engines also play a vital role in more conversions for the business by providing customers with the updated information about relevant products or services through mediums like reviews, feedback, listing etc. To make businesses easily reachable to the customers, with a few clicks, Google now has its own business directory called, Google My Business which allows customers to learn more about a business.

What is Google My Business?

Google My Business or GMB is a free digital platform of Google and an important aspect of digital marketing where the businesses can boost their online presence on local search engines and on Google search and maps.  Businesses owners can create their GMB listing and can easily reach their target audience by offering all the mandatory details about the business like services offered, contact details, address, working hours and any discount/offer for the public. Apart from these information’s, you can also add photos, share posts and allow your customers to post reviews about your services that can lead to boost your conversion rate. 

Why is it helpful for small scale businesses?

 For a new business and a startup who doesn’t have any name and fame in the competitive market, creating Google My Business profile has helped them to build a strong digital presence without investing a penny for promoting services via money or paid advertisements. Google My Business is an integral part of Local SEO. There are 3 major ranking factors that the GMB algorithm considers for indexing and listing the business for potential customers-

Relevance– Based on the search query fed by the customers into the search engine, Google shows one’s listing that closely matches to the Title and business descriptions mentioned in the GMB profile listing.

 Distance – When a user searches something with location say “best seo company near me” then if your GMB listing address is closest to the geographical network of his/her location then the Google local listing will entice your customers and show your business pop on the Google business map.

Prominence – Ranking of your GMB profile also depends on your popularity. If your profile is loaded with good ratings and positive customer reviews and photos then definitely it will help in improving the credibility of your profile.

A well recognized and perfectly optimized Google My Business listing has all relevant information which are compatible with different areas and have very high online appearance on advanced techniques too like Google Home Voice Search, Google Maps, Google Local Pack etc.Having your listing compatible with these features boosts searches and increases sales to a great extent.

Criteria to create a Google My Business Listing

You can register for Google My Business listing for your business but for this you need to have an office at the physical location of the business. When you apply for the same, a Google verification code from the Google Head Office comes to your physical address and you need to verify your account using the verification code.

Steps to create a business listing on Google My Business?

Here are the procedure to register your business for a Google My Business listing :

Create an account – First of all, create an account on GMB with your preferred Gmail id and provide the necessary details to complete the listing.

Verify Your Business – Once you’re complete with the listing creation with the details like your Business name, business location, opening date, working hours etc. next you needs to choose a verification method to verify your business listing. Usually the Google My Business profile verification is done when the Google support team sends a verification code to you via post card to confirm your listing.

postcard-verification.png
Source – Hubspot

Optimize the Listing – Once you’re done with the profile creation and verification process, next you need to complete your profile with the complete and accurate business details so your potential customers could reach you easily. You can build a strong identity on Google with a powerful GMB listing profile and can boost your website conversion rate with it.

Benefits of Creating Google My Business

Benefits of GMB

How could I improve my listing on Google my Business?

If you had left your GMB profile without any work then it won’t be noticeable to your target prospects. It is very essential for you to keep updating your business listing on a regular basis with new posts, images, adding/modifying description about your business and providing all other attributes that can make your business stand out from its competitors.

Reviews are the best ways to capture attention of your leads. If you’ve good reviews for your business, definitely the customer who’s searching for something which can be available by you and he/she saw a good reviews about your service then definitely he/she will prefer your business only at that time.Customer interaction is a key to success for any business.Apart from reviews, yu can also interact with your customers through FAQs by solving their queries and respond to provide further details about that particular topic. 

Google My Business also has a provision to check the performance of your profile. That means, you can analyze how many clicks you’re getting for your business, how many calls you’re receiving for the service, what’s the popularity of your photos and from which locations are your customers coming from. Analyzing such insights can give you a better chance to boost your online presence and reach maximum target audience with the remarkable approach.

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